Friday 26 February 2010

Target Audience

Our chosen target audience;

The 12A rating is only used for films shown in cinemas. It is given to films that are best suited to those aged 12 or older. However, people younger than 12 may see a 12A so long as they are accompanied by an adult!

We decided to choose 12A rating because it suite our thriller plan as there will be no violence or indecency involved. but our thriller contains a mature theme so is not suitable for a younger audience. And Although there is hinted violence in our plan there will be none so still conforms to this rating

The Guidelines from the "BBFC";

Suitable for 12 years and over. No-one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult. No-one younger than 12 may rent or buy a ‘12’ rated video or DVD. Responsibility for allowing under 12s to view lies with the accompanying or supervising adult.

Theme: Mature themes are acceptable, but their treament must be suitable for young teenagers.

Language: The use of strong language (eg 'f***') must be infrequent. Racist abuse is also of particular concern.

Nudity: Nudity is allowed, but in a sexual context it must be brief and discreet.

Sex: Sexual activity may be implied. Sex references may reflect what is likely to be familiar to most adolescents but should not go beyond what is suitable for them.

Violence: Violence must not dwell on detail. There should be no emphasis on injuries or blood. Sexual violence may only be implied or briefly and discreetly indicated.

Imitable techniques: Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail or appear pain or harm free. Easily accessible weapons should not be glamorised.

Horror: Sustained moderate threat and menace are permitted. Occasional gory moments only.

Drugs: Any misuse of drugs must be infrequent and should not be glamorised or instructional.

Discrimination: The film or DVD as a whole must not approve of language or behavior that would offend a person’s religion, colour, gender, sexuality or disability. Aggressive use of this type of language and behavior is unacceptable unless clearly not approved of.

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